Sportsbet - 2025 AFL Footy Festival - Felt Triangle Pennants

Sportsbet Football Club 2025

Sportsbet Football Club 2025

By Carmen Vitnell

Even though I’m a very sad Adelaide Crows fan in September (I’m not ready to talk about it…), I was absolutely stoked to be assisting some incredible talent with unique branded merchandise for the 2025 AFL Footy Festival – September Club, specifically the legendary Sportsbet Football Club activation!

The merch ranged from your standard stubby holders, bar runners and keyrings (with individual numbers), right through to custom made cork board push pins in the shape of the green Sporstbet logo tick, custom SBFC footy beanies and old school triangle felt pennants and hanging fabric pennants – to really bring that community football club atmosphere to life.

Huge shout out to the incredible Bree Laing, the top tier team at TGI Sport and the legends at Sportsbet – Michelle Tinsley, Jesse Grae, Susie Lorback and Mandy Fellowes for bringing this concept to life, and absolutely nailing it.

Custom? Complicated? Needed yesterday? No worries, we turn panic into “all sorted.” (cannot confirm nor deny how many coffees are involved in getting there though) ☕👌

#Sportsbet #SBFC #SourceForMe #BrandedMerchandise

Photo Credit: Mike Tarr Photography (https://www.miketarrphotography.com)

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